Five Deciding Factors of When to Migrate into Magento 2 (Finally)

Let’s lay some groundwork, “Why should I invest in upgrading? Why add this extra cost? Why is upgrading a priority over other operational initiatives?”

Remember back when you first made that decision to go with Magento? Let’s revisit some of those together here. Magento was built as a flexible platform. This is really its defining feature. Users can create stores with a variety of functions using pre-made extensions or by creating custom solutions. This is the beauty of a platform like Magento and that’s the reason it’s so popular. Not to mention the vast pre-built extendabilities build-in. Do these all sound very familiar to you of why you made the switch to Magento in the first place?

Unfortunately, focusing on flexibility didn’t make it the most user-friendly, high-performing platform. There were important tools missing such as performance optimization, mobile-responsiveness, and admin capabilities. In the past, users would have to go to third-party companies to get essential features.

In addition, there have been many complaints of Magento 1.x running slow (meaning lower sales, conversions and traffic). In response to this, experts have determined what makes Magento sites run faster, but this still couldn’t change the issue of core speed. To address these issues, the Magento team designed an upgraded platform: Magento 2.

Now, Let's talk about is it the right time to Migrate?

Magento 1.x is only supported until 2018.
No new features have been added to Magento 1.x since the release of Magento 2.x (Nov 2015).
You will only compound your debt load by continually patching Magento 1.x. It will continue to be more costly to maintain and enhance in the future if you stick with Magento 1.x. You will continue to drop on sales and conversions.
Developers will now be focused on Magento 2.x extensions, not upgrading or creating Magento 1.x extensions. You will lose perceived relevancy among your customers.
BuiltWith.com reports that there are more than 7715+ Websites already using Magento 2.x. The bugs have been all worked out.
In a Nutshell, “Yes, It’s the right time to Migrate from Magento 1.x to Magento 2.x.”

What's that? Did I hear some reservations about making the switch? I am encouraging you now to voice that and let me know!

Five Healthcare Marketing Myths: HIPPA Asphyxiation

1) Emailing appointment reminders are prohibited by HIPPA regulations.  Answer: FALSE

I hear a common trend among provider’s. It’s their paralyzing concern that email appointment reminders are practically prohibited by HIPAA. Cutting through the hype, we find that HIPAA themselves show exactly how straight forward emailing PHI to patients actually has been afforded to providers simply (See HIPPA’s FAQ on this exact subject: http://www.hhs.gov/hipaa/for-professionals/faq/570/does-hipaa-permit-health-care-providers-to-use-email-to-discuss-health-issues-with-patients/index.html).

2) HIPPA Compliant Email is Cost Prohibitive.  Answer: FALSE

Have you bought into the hype that complying with HIPAA email transmission rules are cost prohibitive for my practice? Francis Ventures provides HIPAA compliant email that competes with Google’s $10 per month business class email service and even handles email encryption to patients. Finally, upon request, we provide automatic patient verification of their email. This is possible by signing our Business Associate Agreement (BAA), and using our documented system for handing email (need to know, etc)

3) A website create greater HIPPA risk exposure. Answer: FALSE

Will website will create a greater HIPAA risk exposure? Not necessarily.  Francis Ventures established HIPAA compliant websites that encrypt data in transit and at rest. We also implement and document website hosting features that meet HIPAA requirements for auditing, back-ups, and disaster recovery. This enables your practice to easily implement common web based technologies to automate your marketing and business practices. Your patient retention will go up, your missed appointments will go down, and the time to reschedule and schedule will also go down.

4) My practice can’t market services to patients digitally. Answer: FALSE

The myth of HIPPA saying no to using PHI to market services to patients digitally just isn’t true. HIPAA encourages a provider to obtain prior written authorization to market to a patient with non face-to-face communications. However, there are two more exceptions to that rule from HITECH.

5) My patients aren’t using the Internet.  Answer: FALSE

Myth — My patients are baby boomers and living in rural America, they don’t check email or research online. Well, study after study shows just how baby boomers use the Internet:

94% use the internet for e-mail
77% shop online
71% are looking for health information
70% use the internet to read news
FINALLY

When implementing these available avenues of marketing, remember some foundational rules. Do not call baby boomers old. Following through on your word is king. Keep your website easy to read and to navigate through (minimum font size is 12 point!), and finally use age appropriate graphics.