The United States currently has 2.5 million online retailers. Many consumers now prefer to make their purchases online because of the convenience it provides. Ever since the pandemic hit us, more and more companies have been trying to get into the e-commerce game.
With this wide competition, it will be hard to scale your business. Even if you create a successful product and find a loyal customer base.
According to wpforms, 61% of US online shoppers have purchased after reading a blog. In addition, it is anticipated that by 2040, 95 percent of all purchases will be made online.
Many e-commerce stores are dying yearly because they do not create a personal experience for their customers. To survive in this industry, you must find ways to set yourself apart from the competition.
So let's dive into why your e-commerce business is not scaling and what Francis Ventures can do about it.
You Are Not Establishing The Right Marketing Strategy
A successful marketing strategy goes beyond brand awareness. While driving awareness of your brand is an important strategy for establishing a successful e-commerce business, there are other factors that need to be considered before we can call your business truly scalable.
There is additional groundwork to be accomplished. From understanding your customer’s journey, their needs, and pain points to establishing the best solution for them and ensuring your store is optimized in the search engines, it is important that you have a well-rounded plan.
At Francis Ventures, we take the time to comprehend your business objectives.
We begin with a free consultation in which we determine the purpose, audience, audience problems/obstacles, unique value proposition, solution, unfair advantage, etc., followed by a strategic call in which we define in writing who we need to reach to advance your business.
Then, we develop a plan that we all agree will be effective and implement it to scale your business.
Organic traffic refers to incoming traffic to your e-commerce website that is not through paid or sponsored links. You must ensure that your website is search engine optimized and that you have content that ranks well in organic search results.
We have in-house Search Engine Optimization (SEO) experts who will optimize your website and rank it higher in the search engines. Your website is the first thing your leads will see.
This crucial time of retention is where we enter the picture. A beautiful website has no value if no one knows its existence. Our expertise in digital marketing will help you reach a wider audience.
Your Ecommerce Website Is Not Bringing You Organic Traffic
You Are Not Automating
Time is a luxury, as we know. You shouldn’t spend much time doing repetitive tasks when you can automate them. You can use many tools to streamline your business, like a blog and social media management services. You should place messaging services at the top of your list of priorities. So that you are available to respond when customers have questions about your products,
Francis Venture can assist you in implementing these automations, allowing you to concentrate on running your business.