ABCs of Getting Website Leads Regularly… Really!

If you answer yes to any of these website lead questions, be certain to keep on reading (You’ll thank me later for solving some very personal struggles that you may be having):

1. Does a website to obligate you to purchase?

2. A website is a “safe place” for customers, right?

3. A website is just information for research purposes, right?

4. A website won’t impact my sales significantly… Will it?

5. My customers aren’t online.

If you believe any one of those questions and statements are true (That a website can’t do that much in getting me website leads) Then, I am curious if these very personal questions are also true:

  • Are you giving it your all, but having minimal returns?
  • Are customers not answering when you call?
  • Are you burnt out?
  • Are referrals not calling?
  • Are mailings and billboards ad campaigns giving you dwindling returns?
  • Are you overcome by your competition?

Is your store gradually becoming more empty, void of customers, and finding your customer’s average age slowly growing older and older?

If you answered yes to some or most of those, there is light at the end of the tunnel. There is hope. Try it (or rather try it again)–your website. But do it right this time around!!

Here’s Why and How

Most website leads will visit your website before they ever call a salesperson, answer their phone, or visit your storefront. You know this. Prompt your visitors and direct them to the best area of your website that will solve their problem. The beautiful thing is that rather than interrupting your customers from their routine with a phone call, they freely explore your website instead.

Today, we know that a smart website will offer irresistible items, services, or solutions so that visitors will take some action. All in all, let us utilize your website so it becomes the lead generation machine that builds enticement as the customers continue to explore. It is a process, here’s how to start…

Don’t Give-Up too Soon

Realize that 63% of visitors inquiring about a brand are not going to buy anything within first 3 months and 1 in every 5 users will need a full year before proceeding to checkout. So, lead generation and conversion is a long process involving patience, multiple channels and consistent efforts. There are tested and tried ground rules and principles that you should follow to convert your website into a robust lead generation machine. Let us explain them here. It isn’t rocket science.

Finally, the ABCs of Getting Leads from your Website

A. Attention-grabbing and clear messaging…

Wouldn’t you like steady sales conversions? You can get this by always addressing the customer’s needs with concise and clear messaging. Our customers are busy, we are busy… Why would we spend more than five seconds on a website if it doesn’t propose a solution for customer needs? Listen carefully here: a website should clearly answer 3 customer questions within the first five seconds.

1.  What are you offering? As soon as a visitor lands on a webpage it should clearly explain what you offer, and what the users can expect from the respective website or web page.

2.  Show and tell of how your offering will make their lives better. You need to clearly explain how it will make their lives better before the visitor finds himself in an indecisive and confusing situation.

3. Show them how to take action. Push users towards activities like buying or choosing to get alerts for similar content. Explain the benefits of taking such actions and the steps to take such actions.

B. Beckon those customers on the fence by…

If your customers are bulking at your main service. Offer them a smaller service to get introduced to your business. Offer them a piece of the puzzle. But only if it will help solve their needs. Don’t water down your product to something that won’t work for them. Give them only what will work. Just give them enough so they can feel the value and experience it working for them. This “trail” of sorts will do the selling for you. So grab your pencil and write an attention-grabbing statement, place it on a button that stands out. Then make a webpage that is all about that solution—that piece of the puzzle. Making it time sensitive will help.

C. Create an instantly engaging landing page and CTA…

1. State your customer’s challenge/problem/concern/struggle. Include in less than a sentence how you address/resolve their challenge.

2. Showcase studies on how and what customers you have helped. I’ll be writing about this in a later article. But this section should detail what you did to solve the challenge for the customer. What product of yours did the customer buy? What service did the client get from you? If you helped the customer choose their solution, share how and why you guided them toward that particular solution.

3. Results: This is where the rubber meets the road. What did your solution do for the client? What was the ultimate benefit to them? Share that story here in the “Results'” section. Did the customer save money by switching to your product? Did the client save time by using your service? How much?

4. Most importantly, in this section, you should include a customer testimonial. Don’t just tell your audience what results your customer got with your product or service – let the customer tell them.

5. Include a Call to Action (CTA). An example of a subtle CTA would be a footer at the bottom of the case study with your contact information. An example of a bold CTA would be, “Want these results for YOUR business? Contact Jonathan Francis for more information about qualifying your leads. 570-486-5566 or [email protected]

D. Determine your contact form will be short and easy to fill out…

Contact forms of all types whether from websites or from landing pages should be simple and easy to fill out. The contact form should ask for minimum information your business team require to follow up the customers. For some form fields, you should opt for auto-filling of the forms based on the information received through the login data or previous inputs. Shorter the contact form is, more engagement you can expect from the users.

Allowing predictive text to fill up multiple fields where the user needs to write some text is extremely important to maintain the ease and user-friendliness. Apart from filling up forms with ease social media login is time-saving and easy for the user.

E. Engaging website visitors again after they have left…

Do you know 3 out of 4 customers now see retargeted ads (meaning customers who have come and gone see specific Google or Facebook ads catered to them specifically)? Retargeting matters and that is why a substantial portion of marketers give it so much importance. For any website visitor who didn’t take action on your website show them countless ads on Facebook, Google, Amazon, etc. Get their attention again and bring them to your website again. Get them back to the specific product or service that they viewed. This is retargeting. It isn’t difficult. It isn’t rocket science. It happens when you are sleeping and your customers are researching. It works.

Finally…

If you found a bit of insight, please let me know below.


5 Trends in Influencer Marketing That will Dominate 2018 and Beyond

The reach of digital ads are all but snuffed out by the common ad blockers– resulting in very close to zero impressions of that ad. The alternative, if you look around (and it is hard to ignore these days), is the number of online buyers being influenced by recommendations and opinions of other friends, family, and celebrities (both in Hollywood and out. Industry experts and the familiar face).

According to Hubspot, more than 70% of online consumers now make a purchase by getting influenced by a social media reference. According to Twitter, 40% of Twitter users say they made purchase influenced directly by a tweet.

 

The person with the high follower count (at least 100k) has a significant influence. These influencers vary from industry stalwarts to niche experts to people with significant following and celebrities. They can quickly turn a conversation, draw the attention of thousands and drive opinions in favor of something. We call it influencer marketing.

 

But even influencer marketing evolved a lot as marketers continued to take advantage of this. Here we have tried to summarize some of the critical trends of influencer marketing for the coming year and beyond.

 

  1. Influencer marketing will surpass other channels

 

Influencer marketing as of now has proved itself to be the budget solution with most effective results to reach and engage the target audience. This is why all small and medium business brands who are not in the position to afford expensive media ads succumbed to influencer marketing. But as their success almost set a robust trend, almost all major brands across the niches are also now stepping in to reap the benefits of influencers. With the influencers showing their credible power to make or break a brand’s reputation, in the time to come, they can actually surpass all other channels.  

 

  1. Evaluating the metrics will be crucial

 

If you think influencer marketing is just a low-cost alternative to traditional media ads and marketing channels, you are terribly mistaken. In fact, influencer marketing is popular principally because it is easy to evaluate and track results. As you continue your investigation of influencer marketing, start also considering how you will track the success of this campaign as well. There is an array of sophisticated tools and software that allow businesses to track the results if each influencer marketing campaign especially if you are using a digital medium like email, website, video, etc. Using a free tool, Google Analytics, you can see exactly where your viewership originated from, their demographics, and much, much more.

 

  1. Influencers are going to charge a premium

 

A Tap Influencer study revealed that close to 70% of influencers find earning as their main source of motivation. So, those days of getting recommended and discussed for free are practically over.

 

By far, influencer marketing has been cheaper compared to most other channels. But as more brands including tons of reputed and globally acclaimed ones are eagerly going after niche influencers if their niche, influencers are increasingly gaining the weight and reputation of separate personal brands just as celebrities. Naturally, with a growth of this channel, we can find influencers more sought after charging a premium for lending their weight behind a campaign. We can see influencers to grow as key movers in many big budget online campaigns and that is not going to be cheap as before.

 

Here is what one source suggests for cost–Digiday suggests paying $1000 to an Instagram influencer who has 100,000 followers. In some cases, however, if that influencer is particularly motivated by your brand, they do it at no charge.

 

  1. The phenomenal growth of B2B influencers

 

Influencer marketing is mostly seen as an emerging channel to influence the opinion of consumers through social media and other touchpoints. But despite that, there are many B2B marketers who successfully leveraged influencers for their business audience. When B2B marketers take help of this channel it is rather common to partner influencers and at the same time launching campaigns on business-specific channels like LinkedIn. Solutions like Buzzsumo has become particularly popular for B2B influencer marketing. In contrast to influencer marketing for the consumers B2B influencer marketing focus on building long-term partnerships with valuable industry influencers.

 

  1. The rise of micro-influencers

 

Who are the influencers you really count upon when spreading your brand message? Obviously, the people whose opinion holds real value for your target audience should be the right influencers for your business. Now, depending on your business niche and audience there can be several options including industry-recognized stalwarts to influencers who can make a difference within a limited number of audience. While the first can be more expensive and not easily available, often the other option proves effective and easily reachable. We call these second group of people as micro influencers. Typically with less than 100,000 followers and a limited budget for outreach ,they can quickly deliver a great campaign.

 

Micro influencers are getting popular as they enjoy neat microspheres of followers seeking an opinion. These Micro influencers are more likely to represent a niché speciality. Marketers can choose micro influencers as per the suitability of their campaign in respect of audience and outreach. Often such influencers can be quickly engaged without actually making a professional offer. Even when you need to pay them for their output, it is never an expensive deal.  

 

Apart from all the above, influencer marketing in the time to come will also observe a rapid growth of tools and software to make the job influencing much easier. What was just merely about creating buzz has now become a standalone and sought after marketing channel. Influencer marketing will continue to grow and gain influence for everyone in the years ahead.