SEO – Silent Electronic Opportunity
Often, those most impactful activities, the ones that have the highest impact on your productivity, tend also to be those that sit silently, perhaps unnoticed as your growth weans. We let the loudest tasks get done first, the phone ringing gets answered, the text notification buzzes and is attended to. We have these puppet strings that are controlling our attention and destroying our growth. All the while, the most valuable task that gets 50% of our results is let to lay dormant for another day. So another day of being busy rather than productive passes away. If your business is weaning and not getting noticed, those sales calls have slowed, then let me suggest something that given three months will show dramatic changes in your business.
If you are not within the top 15 results on Google, then SEO (Search Engine Optimization) on your website is one such task that you have swept under the rug and let day dormant. If you were to ask how is my website investment benefiting me at the moment? You would find an answer that you would not like to become public. Stop wasting this opportunity. Start getting 2-5x leads.
SEO doesn’t have to be an elephant that you cannot tackle. Let’s break it down into three smaller pieces.
1. Content & Keyword Optimization
Great content, information, stories will get found if they are listed on the Internet. However, they will get found more readily when you use these quick guidelines.
You can read the long article at https://yoast.com/complete-guide-seo-copywriting/, But if you are pressed for time, some quick takeaways are (certainly not a complete list, however):
a. Research your keywords. Use google trends, semrush, keyword planners, etc. But don’t fail to actually type your keyword into Google yourself. More insight can be found at https://moz.com/beginners-guide-to-seo/keyword-research
b. We suggest at minimum 300 words on each page of your website. Too little content does not give much of a context for Google to crawl.
c. Including your keyword or phrase only about twice in a three hundred word article makes the article very readable and doesn’t make it seem like you are trying to hard to trick Google.
d. Each page of your site should have its own unique keyword/phrase. Dedicate each page to an individual keyword/phrase.
e. Include headers as you are creating the structure of the article. One of those headers should have your keyword phrase included.
f. When you include images in the article, caption them and if you are already familiar with the title and alt tags, fill those out and try and use the keyword phrase.
Please also make sure that the readability of the article does not suffer because of placing these keyword phrases. If you absolutely can’t add those keywords to a title, then it is better not to include them and rather include them elsewhere. So you make up for not having that keyword in a critical area.
2. Onsite Optimization
The goal here is to allow the search engine to consume and digest the site structure under the hood readily. Search engines just need to “get it” without crunching too many numbers. You should have your keywords, meta descriptions, etc prepared for this step. To execute this, you need to lift open the hood of your website and peek into the code. No way around it. Give this task to a programmer, and they will show you some hidden issues. Focus them on H1s, H2s, Meta Descriptions, Image Alt tags, and the first paragraph of the page. Once the programmer has it all set up (including page speediness), then if you are using WordPress, you can use some very friendly tools to tweak your keywords, page titles, and content very easily.
3. Off-site Optimization
You have to get other websites mentioning your website. These “backlinks” will help to increase your website’s authority.
Guest posting, social media syndication, and influencer marketing are all tactics you can use to get your content in front of more people and widen your authoritative reach–but remember, it all starts with good content.
I hope this inspires you to kick-off your research and start optimizing your website correctly and with clarity rather than whittling away your investment. If you are not in the top 15, then this is one of your high priority tasks.